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July 20, 2015 - Optima Money

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How your behavior influences investment decisions

How your behavior influences investment decisions

Behavioural finance identifies and explains biases that detract from our ability to make rational financial decisions. Understanding of these human biases can help a financial advisor to better understand a client’s choice, and is an important step toward developing financial strategy that meets clients’ investment objective. Behavioural biases can be placed into two broad categories: […]

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